The Requirement

A brand that is renowned globally for their analytical services across diverse fields, the organization needed support to create unique and exemplary digital assets to convey with command the brand’s bio-analytical/clinical diagnostics services in a B2B and B2C scenario.

The Challenge

To establish similar yet unique identities for various departments and analytical wings that fall under the parent brand.

The Solution

Creation of unique and exemplary digital assets for various SKU’s of the parent brand that are unique yet distinguishable in the form of brands. The undertaking included services such as Genomics, Food & Feed Testing and Clinical Diagnostics.

The Results


Increase in individual brand approachability by 8%.


Increase in recognition and individual brand engagement by 12%.


Increase in service specific queries by 5%.